Allison J. Steinke is an award-winning researcher and communications professional on faculty at the University of Minnesota Hubbard School of Journalism and Mass Communication, USA. She teaches undergraduate and graduate courses in branding, digital and social media, marketing, and management, and has presented her research on branding, innovation, solutions, and institutions at conferences around the world.
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Bloomsbury presents Brand Thinking: Building Brands You Can Believe In, by Allison J. Steinke and Haseon Park. Foreword by Marty Brandt. Read by Patricia Rodriguez. What does it mean to make a brand “believable,” and why should we care? In a wo... SEE MORE