Haseon Park is a leading scholar in digital consumer-brand relationships and a faculty member at the the University of Minnesota Hubbard School of Journalism and Mass Communication, USA. Her research focuses on branding, influencers, social networks, and advertising, published in top-tier academic journals.
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Bloomsbury presents Brand Thinking: Building Brands You Can Believe In, by Allison J. Steinke and Haseon Park. Foreword by Marty Brandt. Read by Patricia Rodriguez. What does it mean to make a brand “believable,” and why should we care? In a wo... SEE MORE