George Lakoff is the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley and the author of Don't Think of an Elephant!
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The now-classic Metaphors We Live By changed our understanding of metaphor and its role in language and the mind. Metaphor, authors George Lakoff and Mark Johnson explain, is a fundamental mechanism of mind, one that allows us to use what we kno... SEE MORE