Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
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An Instant New York Times Bestseller What if the real obstacle isn't your effort, your discipline, or your circumstances, but what you believe is possible? Behind every endeavor are beliefs that shape outcomes. Most people never question those belie... SEE MORE