The How To: series launched in 2016 in partnership with how to: ACADEMY, providers of compact courses for people who think big. Each title is written by an expert in the field and provides clarity, precision and essential know-how in subjects ranging from writing better copy, getting your website noticed and crowdfunding your business to confident public speaking and giving great presentations. These concise introductions to topics that matter include How To Train Your Memory by Phil Chambers, How To Write Better Copy by Steve Harrison plus many more inspiring and indispensable guides.
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People buy people, which means that managing our presence and profile is critical. We are constantly meeting and speaking to people who are short of both time and attention. By exploring the concepts of energy (to increase presence) and story structure (t... SEE MORE