Derek Thompson is a staff writer at The Atlantic and the host of the podcast Plain English. A news analyst with NPR, Derek appears weekly on the national news show “Here and Now” and is a contributor to CBS News. He is the author of the national bestseller Hit Makers. He lives in Washington, DC.
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“Enthralling - full of 'aha' moments about why some ideas soar and others never get off the ground. This book picks up where The Tipping Point left off.' —Adam Grant Nothing “goes viral.” If you think a ... SEE MORE