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Laura Willoughby

Previously a 'no off-switch drinker,' Laura Willoughby found it hard to give up drinking with no organization or guidance to support her--she considered existing programs too extreme. So she set up Club Soda. A campaigner and 'movement maker,' her mission is to create a world where no one feels out of place if they don't drink. The techniques and tools in the book have been developed by her business partner Jussi Tolvi, a moderate-drinking Finn and behavioral change specialist, and health coach Dru Jaeger.