Melanie Deziel is the founder of StoryFuel, a consulting organization that equips marketers, creators and business owners with the skills and strategies to tell better brand stories. A lifelong storyteller, trained journalist, first editor of branded content at The New York Times, and an international speaker, she is recognized as a leading expert on native advertising and a prominent influencer in the world of content marketing.
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Your brand is on trial—here's how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the... SEE MORE