John Elkington is a writer, thought-leader, serial entrepreneur, and, at heart, an environmentalist. Described as the Godfather of Sustainability, he has now written or coauthored twenty books, including the million-selling Green Consumer Guide series.
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Speaking Tomorrow’s Truth to Power. Sustainability is going mainstream—but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast,... SEE MORE