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    Sally Hogshead

    Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

    Featured Audiobook

    Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

    By Sally Hogshead
    Summary

    Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How ca...[SEE MORE]

    Fascinate: Your 7 Triggers to Persuasion and Captivation
    By Sally Hogshead
    Duration: 8 h 41 min Price: $24.99 Or 1 credit
    How the World Sees You: Discover Your Highest Value Through the Science of Fascination
    By Sally Hogshead
    Duration: 12 h 20 min Price: $27.99 Or 1 credit
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