Mike Smith is Senior Vice President of Revenue Platforms and Operations for Hearst Magazines Digital Media and Senior Vice President of Advertising Platforms for Hearst's Core Audience. He is responsible for digital media revenue platforms, including the company's programmatic sales engineering efforts through the Hearst Exchange, which is the company's auction system for selling advertising on its hundreds of websites. His previous book, Targeted, was named one of the "Top 6 Business Books to Read" by Inc.com and won the Axiom Gold Medal Award for best advertising/marketing boo
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NFL head coach Mike Smith lead one of the most remarkable turnarounds in NFL history. In the season prior to his arrival in 2008, the Atlanta Falcons had a 4–12 record and the franchise had never before achieved back-to-back winning seasons. Under Smith... SEE MORE