David Meerman Scott is an expert in using real-time tools and strategies to spread ideas, influence minds, and build business. He is the bestselling author of twelve books, including Real-Time Marketing & PR, The New Rules of Sales & Service, and Fanocracy.
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THE GRATEFUL DEAD—Rock Legends, Marketing Pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; ... SEE MORE