The Category Design Scorecard: What Kind of Company Are You?

This audiobook is narrated by a digital voice.

Not all companies grow the same way—and not all growth creates value. In this bold and data-driven audiobook, the Category Pirates reveal the secret behind why some companies dominate entire industries while others fade into irrelevance: category design. Introducing a powerful five-part scorecard, this guide helps entrepreneurs, executives, and investors assess whether a company is competing, improving, or creating. With vivid examples from Tesla, Apple, Airbnb, Intel, and more, you'll learn how to recognize and build “Be Different” businesses that create new demand and long-term market dominance. If you're serious about shaping the future—not just surviving it—this is your essential roadmap.