The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

Unabridged Audiobook

Written By: Robert W. Bly

Narrated By: Barry Abrams

Date: September 2020

Duration: 14 hours 3 minutes

Summary:

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

- 8 headlines that work-and how to use them

- The 5-step 'Motivating Sequence' for generating more sales and profits

- 10 tips for boosting landing page conversion rates

- 15 techniques to ensure your emails get high open and click-through rates

This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

Genres:

Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)

by Robert W. Bly

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Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition), Robert W. Bly
Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition), Robert W. Bly
This title is due for release on September 29, 2020.

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Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition), Robert W. Bly
This title is due for release on September 29, 2020
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Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition), Robert W. Bly
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Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition), Robert W. Bly

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