Robert W. Bly is an independent copywriter and marketing consultant with more than thirty-five years of experience in B2B and direct response marketing. He has worked with over 100 clients, including IBM, AT&T, Embraer Executive Jet, and Intuit. He is the author of eighty-five books, including The Marketing Plan Handbook.
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This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques... SEE MORE