The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Unabridged Audiobook

Written By: Sarah Toms, Peter Fader

Narrated By: Steve Menasche

Publisher: Gildan Media

Date: June 2019

Duration: 4 hours 2 minutes

Summary:

How did global gaming company Electronic Arts go from being named 'Worst Company in America' to clearing a billion dollars in profit?

They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers.

In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: develop a customer-centric strategy for your organization; understand the right way to think about customer lifetime value (CLV); finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity; foster a culture that sustains customer centricity; and more.

Genres:

Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

by Sarah Toms, Peter Fader

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Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, Sarah Toms, Peter Fader
Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, Sarah Toms, Peter Fader
This title is due for release on June 11, 2019.

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Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, Sarah Toms, Peter Fader
This title is due for release on June 11, 2019
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Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, Sarah Toms, Peter Fader
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Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value, Sarah Toms, Peter Fader

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