Sarah Toms is Executive Director and cofounder of Wharton Interactive. She was an entrepreneur for more than a decade, founding companies that built global CRM, product development, productivity management, and financial systems.
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How did global gaming company Electronic Arts go from being named 'Worst Company in America' to clearing a billion dollars in profit? They discovered a simple truth—and acted on it: Not all customers are the same, regardless of how they appea... SEE MORE