This New York Times best-seller is the authoritative guide to comprehending what happened in the 2004 elections-and understanding how progressive thinkers can wrest control of America's political dialogue away from the conservatives who have it now. Author George Lakoff, who has become a key advisor to the Democratic Party, asserts that the Republican Party has enjoyed recent success because of the way it expertly 'frames' the issues. Using carefully chosen terminology like 'tax relief' and 'family values,' conservatives have cast themselves in a positive light and convinced many Americans to vote against their true beliefs. Now Lakoff shows how progressives can beat conservatives at their own game. Regardless of your political beliefs, Don't Think of an Elephant! will surely open your eyes to the reality of the modern political landscape.