As an adviser to U.S. Presidents and corporate America, Herb Cohen has earned the title of World's Greatest Negotiator. 'Care...but not that much' has become Herb Cohen's mantra. In this live seminar, he illustrates how conscious inattention can produce increased awareness, confidence, and create a 'win-win' situation in all your interpersonal dealings. In both personal and business relationships, Cohen teaches what is most important in the bargaining process: how to win—or compromise—with the most effective strategies ever conceived.