The Human Brand: How We Relate to People, Products, and Companies

Unabridged Audiobook

Written By: Susan T. Fiske, Chris Malone

Narrated By: Sean Runnette

Publisher: HighBridge Company

Date: October 2013

Duration: 6 hours 0 minutes


Why do people go out of their way to patronize some businesses while avoiding or even despising others? What drives loyalty to companies and brands?