Marketing 4.0: Moving from Traditional to Digital

Unabridged Audiobook

Publisher: Gildan Media

Date: May 2019

Duration: 4 hours 49 minutes

Summary:

Marketing has changed forever-this is what comes next

Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand-and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

Genres:

Marketing 4.0: Moving from Traditional to Digital

by Iwan Setiawan, Hermawan Kartajaya, Philip Kotler

has successfully been added to your shopping cart

Marketing 4.0: Moving from Traditional to Digital, Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Marketing 4.0: Moving from Traditional to Digital, Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
This title is due for release on May 28, 2019.

Enter your email below to be notified as soon as it is available!

By clicking "Notify Me" you consent to receiving electronic marketing communications from Audiobooks.com. You will be able to unsubscribe at any time.

Already a member? Log In to add this title to your wishlist.
Marketing 4.0: Moving from Traditional to Digital, Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
This title is due for release on May 28, 2019
We'll send you an email as soon as it is available!

Already a member?
Log in to add this title in your wishlist
Marketing 4.0: Moving from Traditional to Digital, Iwan Setiawan, Hermawan Kartajaya, Philip Kotler
Please Log in and add this title to your wishlist.
Marketing 4.0: Moving from Traditional to Digital, Iwan Setiawan, Hermawan Kartajaya, Philip Kotler

We will send you an email as soon as this title is available.