Hermawan Kartajaya is the founder and executive chairman of MarkPlus, Inc., and is one of the '50 Gurus Who Have Shaped the Future of Marketing,' according to the Chartered Institute of Marketing, United Kingdom. He is also chairman of the Asia Council for Small Business and a cofounder of the Asia Marketing Federation.
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In Marketing 6.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers ... SEE MORE