Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth

Growing a business in the twenty-first century has become a capital intensive and data-driven team sport. In Revenue Operations, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. With Revenue Operations, you'll understand what it takes to successfully transition to the new system of growth without killing your existing business. By listening to this book you will find:

- Real-world case studies and personal experiences from executives across an array of businesses.

- The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets.

- Nine building-blocks that connect the dots across your sales and marketing technology ecosystem.

- The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next twenty-five years.

As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.