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The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them

Author:
David Mattson
Read by:
Sean Pratt
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Unabridged Audiobook

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Ratings
Book
13
Narrator
1
Release Date
July 1, 2017
Duration
3 hours 55 minutes
Summary
The definitive resource for effective sales leadership, based on the proven principles of the Sandler Selling System.



Here's a mystery. We have a common language and a common process for every single department in the organization . . . except sales. Everyone in accounting talks the same language. In marketing, there's a very analytical process by which team members agree to measure the results. In operations, or engineering, or any other part of the organization you care to name, everyone agrees on the process by which the work gets done, and everyone agrees on the key terms that connect to that process. Yet sales, for some reason, typically doesn't have a consistent process that managers and employees can understand and agree to follow. In fact on most sales teams, salespeople tend to resist any attempt to establish a consistent process for the team as a whole . . . and managers tend to let them! Why?



The Sandler Rules for Sales Leaders details a sales management process that works. It offers forty-nine timeless, proven principles for effective sales leadership, based on the Sandler Selling System.
Reviews
Profile Avatar Santo D. Jul 2025

Great summary of the powerful principals! You need a Sandler Coach to make it really work!!

The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them

The Sandler Rules: Forty-Nine Timeless Selling Principles... and How to Apply Them

Author: David Mattson
Read by: Sean Pratt
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