David Mattson is CEO and partner at Sandler Systems, Inc., an international training and consulting organization. He is also the author of The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them and coauthor of Five Minutes with VITO: Making the Most of Your Selling Time with the Very Important Top Officer.
The definitive resource for effective sales leadership, based on the proven principles of the Sandler Selling System.
Here's a mystery. We have a common language and a common process for every single department in the organization . . . except sales. Eve...[SEE MORE]