Selling the Invisible: A Field Guide to Modern Marketing

Abridged Audiobook

Written By: Harry Beckwith

Narrated By: Jeffrey Jones

Publisher: Hachette Book Group USA

Date: April 2006

Duration: 1 hours 37 minutes

Summary:

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:



Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Genres:

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

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Selling the Invisible: A Field Guide to Modern Marketing, Harry Beckwith
Selling the Invisible: A Field Guide to Modern Marketing, Harry Beckwith
This title is due for release on April 1, 2006.

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Selling the Invisible: A Field Guide to Modern Marketing, Harry Beckwith
This title is due for release on April 1, 2006
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