The World Famous Pike Place Fish Market is renowned worldwide as a model company. In this revealing business advice book, its owner John Yokoyama explains in his own words just how he transformed his business and encouraged his employees to live a powerful, unified vision of the market. 

When Fish Fly offers Yokoyama's cohesive strategy for achieving world-famous results for owners, managers, and front-line workers alike. Once you understand the generative principles behind the World Famous Pike Place Fish Market you, too, can develop a culture that leads to excellent employee morale and legendary customer service.

'You can energize your employees and delight your customers by modeling your business on the . . . ideas from [this fish market].'—Ken Blanchard