JOHN YOKOYAMA is the owner of the World Famous Pike Place Fish Market. John's love of fish began as a child fishing with his father on Puget Sound. He learned the retailing business by working at his dad's produce stand in the Pike Place Farmer's Market. At age 25, he purchased the fish stand across from his dad's produce stand. He lives in Seattle.
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The World Famous Pike Place Fish Market is renowned worldwide as a model company. In this revealing business advice book, its owner John Yokoyama explains in his own words just how he transformed his business and encouraged his employees to live... SEE MORE