James P. Othmer is the author of Adland: Searching for the Meaning of Life on a Branded Planet and the novel The Futurist.
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Yates is a Futurist. Which is to say he makes a very good living flying around the world dispensing premonitory wisdom, aka prepackaged bull, to world governments, corporations, and global leadership conferences. He is an optimist by trade and a cynic by ... SEE MORE