As the founder and CEO of Female Factor Corporation, Bridget Brennan is one of the world's foremost experts on the subject of women consumers. In addition to winning numerous awards for her work, she is an acclaimed speaker on the subject of marketing and selling to women.
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If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United Stat... SEE MORE