Loading...
Welcome
Sign up
Login
Browse Books
Deals
VIP
0
Loading...
Play Sample
Supercommunicator: Explaining the Complicated So Anyone Can Understand
Written by:
Frank J. Pietrucha
Narrated by:
Sean Pratt
Unabridged Audiobook
Play Free
Add to Cart - $27.98
Remove from Cart
Give as a gift
Ratings
Book
Narrator
Release Date
May 2014
Duration
6 hours 24 minutes
Summary
In our increasingly complicated and data-driven world, many new developments are so complex that only experts comprehend their nuances. But what they don't grasp is how to tell the world about them. Communicating technical content to nontechnical listeners has fast become a critical 21st-century skill. Explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.
This groundbreaking guide will help anyone to deliver clear, persuasive messages that win hearts, minds, and budgets. Supercommunicator explains how to:
? Distill details and data into big ideas
? Deliver meaning to audiences
? Use storytelling to captivate and educate
? Humanize content to make complicated ideas more tangible
? Layer harder ideas on top of easier ideas
? Strip away complex language, jargon, and acronyms
? Use analogies to explain unfamiliar areas
? Master new digital modes of expression
? And more
Enhanced with a wealth of examples--from how the National Academy of Sciences used audience research to improve the way evolution is taught, to how NASA incorporated cutting-edge tools to visualize issues in climatology--this one-of-a-kind audiobook reveals how to make the complex comprehensible, and the dry deeply compelling.
Browse By Category
Business & Economics
>
Business & Career Development
1 book added to cart
Supercommunicator: Explaining the...
Frank J. Pietrucha
Subtotal
$27.98
View Cart
Continue Browsing
~~title~~
~~carousel-body~~
Back
Next
~~book-title~~
By: ~~author-single-string~~
~~tag-text~~
© Copyright 2011 - 2024 Storytel Audiobooks USA LLC. All Rights Reserved.