Michael Port is the author of Book Yourself Solid. He's been called a "marketing guru" by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive, and thinking a heck of a lot bigger about who they are and what they offer the world. See videos and read his blog at MichaelPort.com.
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According to the Small Business Administration, ninety percent of service businesses will fail within the first five years. They fail not because they don't offer great services and products, but because the owners are extremely uncomfortable with traditi... SEE MORE