Richard H. Thaler received the 2017 Nobel Prize in Economic Sciences. He is the Ralph and Dorothy Keller Distinguished Service Professor of Economics and Behavioral Science at the University of Chicago’s Booth School of Business and director of the University of Chicago’s Center for Decision Research. He is a research associate at the National Bureau of Economic Research where he co-directs their behavioral economics project. He is the New York Times bestselling coauthor of Nudge: Improving Decisions about Health, Wealth and Happiness (with Cass Sunstein) and the author of Quasi Rational Economics. He is also one in a rotating team of economists who writes for the New York Times “Economic View” column.
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Winner of the Nobel Memorial Prize in Economic Sciences While the rationale behind economics always seems to be at the forefront of political and institutional life, many economic theories in relation to consumer behavior have not been studied in deta... SEE MORE